Logo design

A friend of mine has asked me to design a logo for her new business. She emailed me some logos that she likes that captures what she's looking for. It's been a while since I created a nice logo but I think I could manage. Ordinarily I would use gimp to snaz it up a bit but since this is a from scratch logo, I should start with something like Inkscape.

I'm trying to envision something unique, simple, yet recognizable for the business. She wants something contemporary and trendy. I think I might be able to handle the contemporary part. Contrast of color, add a drop shadow, clean crisp lines. I've never been that good with trendy though. Minimalist with straight lines and some simple shapes should be trendy.

There should be a theme that encourages warmth. For one of the ideas I'm putting two typical symbols together facing each other. Not all the lines will be drawn making the whole logo seem flowing. I think I need a good script font that is readable but trendy looking. I'll check out the open font library to see if there's anything there that fits the bill.

I could also try spelling the name of the business using symbols. Worth a shot but I think it may end up too complicated and confusing. I could also action out a couple things like blowing a kiss because you love the product so much with little hearts everywhere or the product being poured straight into someone's mouth. I could go a little silly and treat the product like a water fountain. :). I don't think she'd like that though.

Enough brainstorming for now I think, let's create a logo.